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- To set and maintain the highest standard of quality and ethics in everything we do
- To provide perfect, delicious coffee products and excellent, reliable services to our customers
- To earn the trust of our customers, employees, partners and our community and to contribute to good development and prosperity
- To inspire and to connect people
- To be established and trusted as the perfect coffee business partner
- To be a leader in innovation, service and quality
- To be among the most admired and respected companies in our industry
- To be the leader in our markets
- Honesty, Integrity, Reliability, Excellence
- To be open minded, to listen, to care and to be pro-active
- To be innovative and pragmatic
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- Press the space key then arrow keys to make a selection.